NICOM - 201720th Nirma International Conference on Management
20th Nirma International Conference on Management (NICOM) 5-7 January, 2017

Contemporary Marketing: Concept, Practice and Method

“The more you engage with customers the clearer things become and the easier it is to
determine what you should be doing” ─ John Russell, President, Harley-Davidson

The focus of effective marketing has evolved in numerous ways over the past decade. However, now more than ever, successful marketing in all its many forms is largely dependent upon the ability to facilitate and sustain meaningful, engaging experiences for stakeholders. Not only have the momentous advances in technology and communications in recent years forever altered the nature of information dissemination from marketers to various stakeholders, but they have also led to a configuration of expectations for both personal and professional activities.

Customers have abandoned the influence of traditional one-way communication in favor of deeply engaging, multi-directional conversations that simultaneously span multiple media.

Marketing and business strategy are becoming increasingly relevant in the current competitive world. At the same time, marketing is undergoing profound changes, both as an academic discipline, and as a profession. The emergence of web and social platforms has led to trends like crowd sourcing, gamification, virtual life and avatar, online brand community and the like, which has resulted in new challenges and opportunities. The theoretical framework of marketing is changing from a goods dominant field to being a service dominant and gradually to an experience dominant one. The resources and the mindset required to create experiences are different from those required to create products and services.

NICOM 2017 aims at bringing together academicians, marketing and strategy experts, as well as practicing managers to deliberate on contemporary developments and issues in the field of marketing and strategy. The conference would be a platform for marketing and strategy scholars as well as experts to share their research and insights on different facets of the discipline.

Read More
Papers Invited

We invite research papers, case studies and practitioners perspectives from academicians, researchers, students as well as practitioners on the below mentioned themes and subthemes:

Sub Themes
  • Brand Management
  • Marketing Education
  • Consumer Behavior
  • Marketing Communications
  • Sales Management
  • Marketing Research and Analytics
  • Relationship Marketing
  • Digital Marketing
  • Services Marketing
  • B2B Marketing
  • Retail Marketing
  • Technology in Marketing
  • Viral Marketing
  • Creativity and Innovation
  • Gamification in Marketing
  • New Product Marketing
  • Marketing Channels
  • Green Marketing
  • Sustainable Marketing
  • Rural Marketing
  • Neuro Marketing
  • Global Marketing
  • Cross Cultural Issues in Marketing
  • Unconventional Marketing
  • Guerrilla Marketing
  • Sports Marketing
  • Pharma Marketing
  • Marketing and Organizational Culture
  • Cross functional issues in Marketing
  • Marketing and Employee Engagement
  • Marketing in Emerging Economies
  • Experience Marketing
  • Artificial Intelligence in Marketing
  • Marketing Analytics
  • Event Management
  • Hospitality Marketing
  • Financial Services Marketing
  • Entertainment Marketing
  • Marketing in SMEs


Important Dates

  • November 15, 2016

    : Submission of Camera Ready Paper

  • October 20, 2016

    :Full Papers Submission

  • November 15, 2016

    : Deadline for Registration

  • October 10, 2016

    : Extended Date for Abstract Submission

Registration Fees

All the participants attending the conference are required to register for the conference. At least one of the authors must pre-register for the conference.

The registration fees are
International Delegates (other than SAARC Countries) $ 125

  • Academicians

    : Rs 3,000

  • Industry

    : Rs 5,000

  • Students

    : Rs 1,500

  • IMNU Alumnus

    : Rs 2,500

  • Accompanying Guests

    : Rs 2,000 per person

  • Please fill the ‘Delegate Registration Form’ with the registration fees. The registration fee covers conference kit, lunches and dinners.
  • Registration fee is non-refundable. However, change in nomination is permitted on request.

On campus, the accommodation charges would be INR 2,000/- on single occupancy (AC Rooms) and INR. 1,000/- per person per day on twin sharing basis.

Apart from this hotel accommodation can be made available at tariff ranging from approximately INR. 1,500/ to INR. 7,000/- per day.

  • Charges for accommodation will be on actual basis. Kindly confirm your bookings for in-campus accommodation before December 15, 2016.
  • Payment should be made through demand draft to be drawn in favor of ‘IMNU Student Activity Association’ payable at Ahmedabad.

Our last year Sponsors

Quick Links
Download Form

Copyrights @ Institute of Management, Nirma University All right reserved.
Designed and Developed By Horizzon Infotech